Comments on: The reverse-test http://sidewise.biz/2009/07/reverse/ A side-wise view of business and the enterprise Tue, 19 Jul 2011 18:29:08 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: TomG http://sidewise.biz/2009/07/reverse/comment-page-1/#comment-6 TomG Tue, 14 Jul 2009 06:00:18 +0000 http://sidewise.biz/?p=66#comment-6 Hi Linda - yeah, good point. It's easy to knock something, not so easy to be constructive about it, and the latter is what's missed here. It's a good reminder for me as well: I aim to include practical suggestions in every post here, but I need to include that in commentaries on others' work too. Thanks. Hi Linda – yeah, good point. It’s easy to knock something, not so easy to be constructive about it, and the latter is what’s missed here.

It’s a good reminder for me as well: I aim to include practical suggestions in every post here, but I need to include that in commentaries on others’ work too. Thanks.

]]> By: Linda Gentile http://sidewise.biz/2009/07/reverse/comment-page-1/#comment-5 Linda Gentile Sat, 11 Jul 2009 21:02:14 +0000 http://sidewise.biz/?p=66#comment-5 Very interesting, though rather disappointing that the blog does not appear to have a place to leave comments. I quite like to see examples; we've now seen an example of what not to do, but how about a follow-up example of what *to* do so this failed reverse test can be avoided? The best marketing focuses on the reader, the target, and perhaps this is part of the point being made here. Presumably the reader is being left to figure it out for herself, thus proving the ability to think outside the box. ;) Very interesting, though rather disappointing that the blog does not appear to have a place to leave comments. I quite like to see examples; we’ve now seen an example of what not to do, but how about a follow-up example of what *to* do so this failed reverse test can be avoided? The best marketing focuses on the reader, the target, and perhaps this is part of the point being made here.

Presumably the reader is being left to figure it out for herself, thus proving the ability to think outside the box. ;)

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